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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Factors Influencing the Purchasing Behavior of Consumers
 Korecká, Martina ; Hajdíková, Taťána (advisor) ; Kincl, Tomáš (referee)
The thesis is focused on the analysis of individual factors that influence purchase behaviour of the consumer. The work will also evaluate effectiveness of marketing tricks used in a selected commercial chain and evaluate the aggressiveness of marketing practices from the perspective of shoppers. The aim of work is to propose recommendation of communication within the distribution channels.
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